Before the Internet made its way into mainstream society, you were probably less interested in personal branding. However, with about three in four online adults using social networking sites these days, someone’s first impression of you might come not through a face-to-face meeting, but through Facebook, LinkedIn or another similar site.
What comes to mind when you hear the word “retouching?” Some may think of the overly retouched celebrities on magazine covers and others may think of putting a filter on their photos before posting them to Instagram.
Suppose two business owners embark on a web marketing campaign. They’re both accountants and intend to utilize Facebook, LinkedIn, Twitter and other such tools to get their respective brands known in the community and attract new customers.
Anyone can take a photograph, but it takes a well-trained eye to take one with the quality you’re looking for. And, if you have a special occasion or need high-quality photos for any other reason, that well-trained eye belongs to a professional photographer.